Post by sinthiya007 on Nov 3, 2024 5:10:43 GMT 1
Throughout the month of December, we will offer you a short retrospective of marketing operations imagined by our clients in 2015. In order to inspire you for your 2016 animation planning , we have divided them by objective. Today, I invite you to discover some best practices in terms of acquisition.
Different types of operations
Acquisition means virality, but also data capture and qualification. Among our set of operations , several lend themselves perfectly to these different issues.
The winning moments
Les Georgettes: Brand new, beautiful, the Les Georgettes site is currently offering a rather original instant win for Christmas since there are no losers . I invite you to go and test it live!
Stock Family: The ready-to-wear website Stock Family on page seo service offered a two-week instant win to celebrate spring, an undeniable highlight in the fashion calendar. Every day, participants tried to win accessories and vouchers to enhance their new seasonal look. Focus on current events, you will be more likely to arouse the interest of the greatest number .
Animalis: Here is another good example that takes advantage of current events. In order to capitalize on the release of the film "Tinkerbell", the pet store Animalis gave away many prizes in partnership with Disneystore.fr. A great example of a co-branded operation.
Le Slip Français: Speaking of co-branded operations, Le Slip Français and Aigle teamed up a few months ago for a cross-collection. The winning moment in the colors of the collaboration helped promote the range to the brands' respective communities . Twice as much visibility, and as many new potential customers!
Taklope: Of course, the winning moment is an effective mechanism to give virality to the release of a product . The participant, by sharing to have a chance to play again, thus highlights the product in play to his entire community of friends. This is in particular what the Taklope site proposed to promote one of its electronic cigarette accessories.
The competitions
Natura Brasil: Let me tell you about a fundamental point, which Natura Brasil has understood well : the importance of design. The brand universe, as well as the product range are particularly highlighted . To do this, do not hesitate to use the different spaces of the operation module as much as possible. For example, place your graphic charter elements on the left side, and a visual of the prizes to be won in the body of the text.
ProLoisirs: The prize also plays a very important role in the overall mobilization rate. By offering, like the ProLoisirs site , a high-value prize, you will ensure many participations . The opportunity to considerably expand your Customer Family.
Oscaro: Moreover, Oscaro made its visitors dream by offering three stays in Corsica to win. But take a good look at the data capture. Oscaro used several personalized fields to instantly qualify the newly obtained profiles . A reflex to always have when you launch an acquisition operation!
Different types of operations
Acquisition means virality, but also data capture and qualification. Among our set of operations , several lend themselves perfectly to these different issues.
The winning moments
Les Georgettes: Brand new, beautiful, the Les Georgettes site is currently offering a rather original instant win for Christmas since there are no losers . I invite you to go and test it live!
Stock Family: The ready-to-wear website Stock Family on page seo service offered a two-week instant win to celebrate spring, an undeniable highlight in the fashion calendar. Every day, participants tried to win accessories and vouchers to enhance their new seasonal look. Focus on current events, you will be more likely to arouse the interest of the greatest number .
Animalis: Here is another good example that takes advantage of current events. In order to capitalize on the release of the film "Tinkerbell", the pet store Animalis gave away many prizes in partnership with Disneystore.fr. A great example of a co-branded operation.
Le Slip Français: Speaking of co-branded operations, Le Slip Français and Aigle teamed up a few months ago for a cross-collection. The winning moment in the colors of the collaboration helped promote the range to the brands' respective communities . Twice as much visibility, and as many new potential customers!
Taklope: Of course, the winning moment is an effective mechanism to give virality to the release of a product . The participant, by sharing to have a chance to play again, thus highlights the product in play to his entire community of friends. This is in particular what the Taklope site proposed to promote one of its electronic cigarette accessories.
The competitions
Natura Brasil: Let me tell you about a fundamental point, which Natura Brasil has understood well : the importance of design. The brand universe, as well as the product range are particularly highlighted . To do this, do not hesitate to use the different spaces of the operation module as much as possible. For example, place your graphic charter elements on the left side, and a visual of the prizes to be won in the body of the text.
ProLoisirs: The prize also plays a very important role in the overall mobilization rate. By offering, like the ProLoisirs site , a high-value prize, you will ensure many participations . The opportunity to considerably expand your Customer Family.
Oscaro: Moreover, Oscaro made its visitors dream by offering three stays in Corsica to win. But take a good look at the data capture. Oscaro used several personalized fields to instantly qualify the newly obtained profiles . A reflex to always have when you launch an acquisition operation!