Post by nurnobisorker14 on Oct 30, 2024 7:45:28 GMT 1
The number of sales, and therefore the efficiency of any online store, is directly determined by how well all processes are built for the buyer on the way to ordering and paying for the goods. At first glance, everything is extremely simple - the user goes to the trading platform, selects and adds the product to the web basket. Then - fills out the purchase card and makes the payment.
Contents hide
1) End-to-end analytics - the main thing about the concept in marketing
2) The need for end-to-end analytics for online stores
3) Setting up end-to-end analytics for trading sites
4) The best end-to-end analytics services
4.1) 1. Yandex-Metrica
4.2) 2. UTMSTAT
4.3) 3. CallTracking
4.4) 4. Callibri
4.5) 5. CallTouch
5) End-to-end analytics for online stores - results
In reality, the ordering process is much more complicated. End-to-end analytics is a tool that allows you to examine all the steps of the buyer in the most detailed way, literally “under a microscope”.
End-to-end analytics - the main thing about the concept in marketing
In essence, end-to-end analytics is a system that summarizes data on each individual stage and on all stages of interaction between an online store and its visitors.
In the reports of the services for CA, you can see all the important information for successfully running a trading business on the Internet - from viewing an advertising publication by a potential customer to payment for goods by a real client.
"Manifestations" of end-to-end analytics are bulk email campaigns different - these are tables in Excel, ready-made information systems. However, in any case, CA will be a visual symbiosis of visualization services and cloud databases.
Increase your sales with Mokka
The Need for End-to-End Analytics for Online Stores
In fact, CA is software. Using it, the owner of the trading platform has the opportunity to:
Spend money wisely. Using end-to-end analysis services allows you to optimize your advertising costs. You can understand which marketing channels do not pay for themselves, and which, on the contrary, show high efficiency and require additional cash injections.
Build business plans for the future. Based on dozens of indicators in end-to-end analytics reports, you can compare trading results for different periods of time. Then — correctly determine what unsuccessful and successful periods were associated with, and develop correct plans for further activities.
Work with the dynamics of conversions and requests. CA information will indicate in time the decreasing number of calls from users, the decreased number of unique guests, the drop in traffic. Having learned about the problem in time, you can cope with it without unnecessary losses - choose other promotion paths, improve settings, update the content on the site.
Find out about the stages of the "sales funnel" at which the client most often "disappears". Example: online store visitors add products to the cart, but after a telephone consultation with the manager, do not complete the transaction. Accordingly, it is recommended to have a conversation with the employee. Perhaps he is not qualified and cannot provide the necessary information about the product, or is even rude.
Find "vulnerabilities" in a marketing campaign . Example: SMS notification recipients do not respond to messages. Accordingly, you should abandon this method of communication with the audience or make changes to the text, making it more attractive.
End-to-end analytics allows you to calculate the cost of attracting each client for each individual channel. That is, to determine the real profitability of any advertising method.
Example: 10,000 rubles were spent on Instagram publications. 10 customers came from the social network. The cost of attracting one customer is unreasonably high - 1,000 rubles.
Setting up end-to-end analytics for trading sites
To start the correct and full-fledged work of the CA service, it is necessary to configure it. This will require several additional tools:
Call tracking service. Call tracking will provide the opportunity to analyze information about telephone conversations between managers and customers. By combining the functions of the systems, it is possible to correlate the number of real sales with the number of calls — to identify conversion. Plus — to study the origin of all calls, to evaluate the quality of staff consultations.
WEB analytics service. With its help, you can analyze the behavior of users on the site, learn about the time they spent on the site, their geo-location, gender, age category and even the type of device from which they log in to the resource.
CRM system. Software for establishing relationships between an organization and its clients. The system develops detailed reports for managers, reminds employees about the need to call clients, records user actions, and forms client bases. The combined use of the end-to-end analytics service and CRM will allow you to find out the cost of attracting and profit from working with clients, and evaluate the efficiency of managers' work.
Unlike most other metrics, end-to-end analytics can work with information from any type of advertising platform. It can include expenses on online and offline advertising (media, leaflet distribution, payment for outdoor advertising banners).
Connect Mokka and sell more
The best end-to-end analytics services
All programs listed below have NOT stopped sales in the Russian Federation and are not in the "risk group" for such a possibility. All services are developed by Russian companies and for Russian owners of online stores.
1.Yandex-Metrica
A freeware program with the following features:
Sending cost information from third-party advertising management systems to Metrica.
View statistical information on additional indicators related to profit (order cost, percentage of advertising expenses, etc.).
Setting up goals for marketing activities based on data from the CRM system. For example, you can set up targeting for users who are similar in age, gender, and other characteristics to real buyers.
Automatic sending of order information from the CRM service.
The main advantage of Yandex Metrica is that the basic functionality is available for free. However, you should remember the disadvantages:
Limited number of options, low flexibility of settings. The software works perfectly with profit data from other Yandex products - Market and Direct. However, to connect other platforms to it, you will need to manually download the information or use paid systems.
The situation with non-standard reports for those indicators that are not available in Metrica is not the best. For example, the service will receive orders from CRM only with the statuses spam, canceled, paid, in progress. There are no statuses such as return, shipped to customer, in assembly. Therefore, it is impossible to monitor, say, returns to identify problematic goods.
Contents hide
1) End-to-end analytics - the main thing about the concept in marketing
2) The need for end-to-end analytics for online stores
3) Setting up end-to-end analytics for trading sites
4) The best end-to-end analytics services
4.1) 1. Yandex-Metrica
4.2) 2. UTMSTAT
4.3) 3. CallTracking
4.4) 4. Callibri
4.5) 5. CallTouch
5) End-to-end analytics for online stores - results
In reality, the ordering process is much more complicated. End-to-end analytics is a tool that allows you to examine all the steps of the buyer in the most detailed way, literally “under a microscope”.
End-to-end analytics - the main thing about the concept in marketing
In essence, end-to-end analytics is a system that summarizes data on each individual stage and on all stages of interaction between an online store and its visitors.
In the reports of the services for CA, you can see all the important information for successfully running a trading business on the Internet - from viewing an advertising publication by a potential customer to payment for goods by a real client.
"Manifestations" of end-to-end analytics are bulk email campaigns different - these are tables in Excel, ready-made information systems. However, in any case, CA will be a visual symbiosis of visualization services and cloud databases.
Increase your sales with Mokka
The Need for End-to-End Analytics for Online Stores
In fact, CA is software. Using it, the owner of the trading platform has the opportunity to:
Spend money wisely. Using end-to-end analysis services allows you to optimize your advertising costs. You can understand which marketing channels do not pay for themselves, and which, on the contrary, show high efficiency and require additional cash injections.
Build business plans for the future. Based on dozens of indicators in end-to-end analytics reports, you can compare trading results for different periods of time. Then — correctly determine what unsuccessful and successful periods were associated with, and develop correct plans for further activities.
Work with the dynamics of conversions and requests. CA information will indicate in time the decreasing number of calls from users, the decreased number of unique guests, the drop in traffic. Having learned about the problem in time, you can cope with it without unnecessary losses - choose other promotion paths, improve settings, update the content on the site.
Find out about the stages of the "sales funnel" at which the client most often "disappears". Example: online store visitors add products to the cart, but after a telephone consultation with the manager, do not complete the transaction. Accordingly, it is recommended to have a conversation with the employee. Perhaps he is not qualified and cannot provide the necessary information about the product, or is even rude.
Find "vulnerabilities" in a marketing campaign . Example: SMS notification recipients do not respond to messages. Accordingly, you should abandon this method of communication with the audience or make changes to the text, making it more attractive.
End-to-end analytics allows you to calculate the cost of attracting each client for each individual channel. That is, to determine the real profitability of any advertising method.
Example: 10,000 rubles were spent on Instagram publications. 10 customers came from the social network. The cost of attracting one customer is unreasonably high - 1,000 rubles.
Setting up end-to-end analytics for trading sites
To start the correct and full-fledged work of the CA service, it is necessary to configure it. This will require several additional tools:
Call tracking service. Call tracking will provide the opportunity to analyze information about telephone conversations between managers and customers. By combining the functions of the systems, it is possible to correlate the number of real sales with the number of calls — to identify conversion. Plus — to study the origin of all calls, to evaluate the quality of staff consultations.
WEB analytics service. With its help, you can analyze the behavior of users on the site, learn about the time they spent on the site, their geo-location, gender, age category and even the type of device from which they log in to the resource.
CRM system. Software for establishing relationships between an organization and its clients. The system develops detailed reports for managers, reminds employees about the need to call clients, records user actions, and forms client bases. The combined use of the end-to-end analytics service and CRM will allow you to find out the cost of attracting and profit from working with clients, and evaluate the efficiency of managers' work.
Unlike most other metrics, end-to-end analytics can work with information from any type of advertising platform. It can include expenses on online and offline advertising (media, leaflet distribution, payment for outdoor advertising banners).
Connect Mokka and sell more
The best end-to-end analytics services
All programs listed below have NOT stopped sales in the Russian Federation and are not in the "risk group" for such a possibility. All services are developed by Russian companies and for Russian owners of online stores.
1.Yandex-Metrica
A freeware program with the following features:
Sending cost information from third-party advertising management systems to Metrica.
View statistical information on additional indicators related to profit (order cost, percentage of advertising expenses, etc.).
Setting up goals for marketing activities based on data from the CRM system. For example, you can set up targeting for users who are similar in age, gender, and other characteristics to real buyers.
Automatic sending of order information from the CRM service.
The main advantage of Yandex Metrica is that the basic functionality is available for free. However, you should remember the disadvantages:
Limited number of options, low flexibility of settings. The software works perfectly with profit data from other Yandex products - Market and Direct. However, to connect other platforms to it, you will need to manually download the information or use paid systems.
The situation with non-standard reports for those indicators that are not available in Metrica is not the best. For example, the service will receive orders from CRM only with the statuses spam, canceled, paid, in progress. There are no statuses such as return, shipped to customer, in assembly. Therefore, it is impossible to monitor, say, returns to identify problematic goods.