Post by nurnobisorker13 on Oct 26, 2024 11:18:44 GMT 1
Google Ads campaigns are a good way to attract qualified users to a commercial website or online store , relatively "quickly" (at least, with greater flexibility and immediacy than other digital marketing strategies) .
To do this, we can advertise both on the search engine and on its content network, through different formats. Do you know which ones to choose for your company? In this post we are going to try to explain the most common types of ads on Google Ads, so that you know what you can do and what each modality entails.
Before you start creating your first campaign on Google Ads and choosing the type of campaign and/or ad, you must be clear about your objectives: who you want bulk telegram blast to reach, what you want to achieve... Likewise, research will be essential to know what type of campaign interests you, what keywords, what sites in the display network, what segmentation...
Search campaigns
These are probably the first type of ads that come to mind when we talk about Google Ads. They are pay-per-click text ads (i.e. we pay when the user clicks) that are displayed on the results page when the user performs a specific search . One of their main advantages over other types of campaigns is that the ads are shown to users who are searching for your products or services, so they are perfect for increasing sales, potential customers or traffic to your website.
In addition, these text ads have evolved over time, and are now fully adapted to the different devices on which they are displayed (both in form and functionality).
Display Campaigns
This is the second most popular type of Google Ads. In this case, the ads are displayed while the user browses different websites or applications . In this case, we can choose different formats (banners, text, videos, etc.) and we can choose where to appear based on different criteria allowed by the platform (by context, by location, by topics, etc.).
In this case, we can choose to pay for each click received or for each thousand impressions of our ads.
It is probably the cheapest way to gain brand visibility and one of the best options when you can or need to unleash your creativity.
Remarketing
Within the Display Network, it is possible to use remarketing ads. Thanks to this system, we can make personalized segmented ads to re-impact users who have visited us and have not yet decided to trust us. It is also useful to reinforce the brand image among former customers.
It is a technique that requires delicacy so as not to burn the user by insisting too much.
Gmail Campaigns
Within the websites/applications of the display network, we can also reach users through ads that are displayed in the “received message” format in the “Promotions” and “Social” tabs of the Gmail inbox.
*Starting July 1, 2021, Gmail Ads campaigns will become read-only. This means that advertisers will no longer be able to create or edit Gmail campaigns after that date. They will also no longer be able to make changes to existing Gmail ads. To continue running ads on Gmail, Google recommends creating a discovery campaign .
Video campaigns on Youtube
Video campaigns allow you to show video ads of different types (skippable, non-skippable, bumper, etc.) on YouTube and other websites and apps from Google video partners.
Given the great visual impact of this platform, video ads on YouTube are a good option to generate visibility for a brand or new products/services. In addition, you can also create ads designed to generate conversions or get users to buy on your website.
To do this, we can advertise both on the search engine and on its content network, through different formats. Do you know which ones to choose for your company? In this post we are going to try to explain the most common types of ads on Google Ads, so that you know what you can do and what each modality entails.
Before you start creating your first campaign on Google Ads and choosing the type of campaign and/or ad, you must be clear about your objectives: who you want bulk telegram blast to reach, what you want to achieve... Likewise, research will be essential to know what type of campaign interests you, what keywords, what sites in the display network, what segmentation...
Search campaigns
These are probably the first type of ads that come to mind when we talk about Google Ads. They are pay-per-click text ads (i.e. we pay when the user clicks) that are displayed on the results page when the user performs a specific search . One of their main advantages over other types of campaigns is that the ads are shown to users who are searching for your products or services, so they are perfect for increasing sales, potential customers or traffic to your website.
In addition, these text ads have evolved over time, and are now fully adapted to the different devices on which they are displayed (both in form and functionality).
Display Campaigns
This is the second most popular type of Google Ads. In this case, the ads are displayed while the user browses different websites or applications . In this case, we can choose different formats (banners, text, videos, etc.) and we can choose where to appear based on different criteria allowed by the platform (by context, by location, by topics, etc.).
In this case, we can choose to pay for each click received or for each thousand impressions of our ads.
It is probably the cheapest way to gain brand visibility and one of the best options when you can or need to unleash your creativity.
Remarketing
Within the Display Network, it is possible to use remarketing ads. Thanks to this system, we can make personalized segmented ads to re-impact users who have visited us and have not yet decided to trust us. It is also useful to reinforce the brand image among former customers.
It is a technique that requires delicacy so as not to burn the user by insisting too much.
Gmail Campaigns
Within the websites/applications of the display network, we can also reach users through ads that are displayed in the “received message” format in the “Promotions” and “Social” tabs of the Gmail inbox.
*Starting July 1, 2021, Gmail Ads campaigns will become read-only. This means that advertisers will no longer be able to create or edit Gmail campaigns after that date. They will also no longer be able to make changes to existing Gmail ads. To continue running ads on Gmail, Google recommends creating a discovery campaign .
Video campaigns on Youtube
Video campaigns allow you to show video ads of different types (skippable, non-skippable, bumper, etc.) on YouTube and other websites and apps from Google video partners.
Given the great visual impact of this platform, video ads on YouTube are a good option to generate visibility for a brand or new products/services. In addition, you can also create ads designed to generate conversions or get users to buy on your website.