Post by habibkhan21 on Mar 7, 2024 4:50:17 GMT 1
Essence and Mediacom Joining forces to become Essence Mediacom Group M Nexus Set to Debut Globally as Best-in-Class Performance Organization Mindshare will complete business integration with Neo. which is a global performance agency GroupM, the media investment arm of WPP, today announced the latest steps in transformation to accelerate customer innovation and simplify operations. The move builds on the launch of the choreograph company. Choreograph, WPP's global data and technology company, announced in April 2021 that it will combine Essence with MediaCom and Mindshare with Neo. (Neo) and built a strong cross-channel performance platform with 9,000 people using AI technology. Essence and Mediacom will be combined to form Essence Mediacom (EssenceMediacom) A new agency that brings together Essence's digital DNA and data. matched with Mediacom's multi-channel audience planning and strategic media expertise.
Industry-leading capabilities and solutions from Finecast, Xaxis and Greece Phone Number GroupM Services, GroupM's global community of operations experts. will come together to create GroupM Nexus, the world's leading media performance organization. Mindshare will complete integration with global performance agency Neo. It will provide customers with a wider range of new media services. Nick Lawson, Global CEO of Mediacom will lead the role as global CEO of the newly formed Essence Mediacom. Kyoko Matsushita has also been promoted to CEO of WPP in Japan After 8 years at Essence, the company continues to invest in expanding into several high-growth markets. As for Mr. Nicholas Bidon (Nicolas Bidon), global CEO of Zasis Will oversee Group M Nexus as global CEO Christian Juhl, Global CEO of Group M, said: “We are passionate about the technology opportunities that enable our customers to lead their continuous transformation journeys and achieve their growth goals.
The future of marketing is driven by results. Promote with planning that focuses on the target group first. and updated regularly and AI-enabled performance standards. We are now building a technology-enabled future alongside our customers. and hold us accountable to advertisers' growth goals and to our vision for an advertising ecosystem that works for everyone. Through the cooperation of Group M Nexus and our powerful agencies Mindshare, Wavemaker and Essence Mediacom, I would also like to congratulate Ms. Kyoko. that has grown and strengthened Essence during her tenure as global CEO in her exciting new role as CEO of WPP in Japan We will continue to work closely together. to strengthen our agency's position across the Asia Pacific region.” Mr. Joshua Spanier (Joshua Spanier), Vice President of Marketing at Google (Google), said: “The long-term partnership with Essence that Mediacom has complemented. Help us achieve our ambitious marketing goals. A combination of intelligent insights Accurate analysis and creativity that spans the world It has unlocked new opportunities and made a stronger impact.
Industry-leading capabilities and solutions from Finecast, Xaxis and Greece Phone Number GroupM Services, GroupM's global community of operations experts. will come together to create GroupM Nexus, the world's leading media performance organization. Mindshare will complete integration with global performance agency Neo. It will provide customers with a wider range of new media services. Nick Lawson, Global CEO of Mediacom will lead the role as global CEO of the newly formed Essence Mediacom. Kyoko Matsushita has also been promoted to CEO of WPP in Japan After 8 years at Essence, the company continues to invest in expanding into several high-growth markets. As for Mr. Nicholas Bidon (Nicolas Bidon), global CEO of Zasis Will oversee Group M Nexus as global CEO Christian Juhl, Global CEO of Group M, said: “We are passionate about the technology opportunities that enable our customers to lead their continuous transformation journeys and achieve their growth goals.
The future of marketing is driven by results. Promote with planning that focuses on the target group first. and updated regularly and AI-enabled performance standards. We are now building a technology-enabled future alongside our customers. and hold us accountable to advertisers' growth goals and to our vision for an advertising ecosystem that works for everyone. Through the cooperation of Group M Nexus and our powerful agencies Mindshare, Wavemaker and Essence Mediacom, I would also like to congratulate Ms. Kyoko. that has grown and strengthened Essence during her tenure as global CEO in her exciting new role as CEO of WPP in Japan We will continue to work closely together. to strengthen our agency's position across the Asia Pacific region.” Mr. Joshua Spanier (Joshua Spanier), Vice President of Marketing at Google (Google), said: “The long-term partnership with Essence that Mediacom has complemented. Help us achieve our ambitious marketing goals. A combination of intelligent insights Accurate analysis and creativity that spans the world It has unlocked new opportunities and made a stronger impact.