Post by account_disabled on Mar 6, 2024 5:47:55 GMT 1
When we talk about inbound sales, we are referring to a sales strategy that places the needs, wants and requests of potential customers at the centre, supporting them during the buyer's journey. An effective content marketing plan is the basis of the methodology; However, many companies are not fully aware of the possibilities of using content to close a greater number of contracts. Let's talk about it in today's article! What is meant by inbound sales? One of the biggest doubts about inbound sales arises from the fact that using content to find new B2B customers is a time-consuming process. It can take months for a company blog post to appear on the first page of Google.
Many therefore ask themselves: is it worth investing time, resources Germany Phone Number and energy in creating valuable content ? The answer is yes. Although it will take months for the blog article to reach the front page, in the meantime it will have accumulated hundreds of views , having a significant impact on the company's revenues . Download the ebookIt is often believed that content marketing only serves two things: bring organic traffic to the company website, which is fundamental in the long term bring traffic to social media, more immediate and useful in the short term In fact, there is a third way to use content effectively: have the sales force deliver relevant content to prospects to solve their most common doubts about the product or service offered, before they even ask questions about it. This is what is called inbound sales . inbound sales How to implement an inbound sales strategy Before you start thinking about an inbound sales strategy , you need to make sure you have adequate material available.
The advice is to review all the contents on the company website and ask yourself the following questions: How much are they educational and how much are they promotional? Can they really help potential customers make a purchasing decision? Is the focus placed on the company or on the needs of prospects? To be functional and valuable, your content must be relevant, useful, accurate and unbiased and answer the questions (usually) asked by prospects before purchasing. Here are two suggestions. 1. Involve the sales force If you struggle to find relevant content topics, talk to salespeople and ask them to write down the most frequently asked questions customers ask during meetings.
Many therefore ask themselves: is it worth investing time, resources Germany Phone Number and energy in creating valuable content ? The answer is yes. Although it will take months for the blog article to reach the front page, in the meantime it will have accumulated hundreds of views , having a significant impact on the company's revenues . Download the ebookIt is often believed that content marketing only serves two things: bring organic traffic to the company website, which is fundamental in the long term bring traffic to social media, more immediate and useful in the short term In fact, there is a third way to use content effectively: have the sales force deliver relevant content to prospects to solve their most common doubts about the product or service offered, before they even ask questions about it. This is what is called inbound sales . inbound sales How to implement an inbound sales strategy Before you start thinking about an inbound sales strategy , you need to make sure you have adequate material available.
The advice is to review all the contents on the company website and ask yourself the following questions: How much are they educational and how much are they promotional? Can they really help potential customers make a purchasing decision? Is the focus placed on the company or on the needs of prospects? To be functional and valuable, your content must be relevant, useful, accurate and unbiased and answer the questions (usually) asked by prospects before purchasing. Here are two suggestions. 1. Involve the sales force If you struggle to find relevant content topics, talk to salespeople and ask them to write down the most frequently asked questions customers ask during meetings.