Post by shakil075 on Apr 30, 2024 9:51:19 GMT 1
David Author Davide Fornasiero Digital Marketing Consultant Publication date January 22, 2024 The new year has begun and there are more and more growth opportunities for companies . But how can we make the most of them? The answer is simple: synergy between marketing and sales . To be successful, the two departments must work together harmoniously, sharing objectives and processes. Only in this way will it be possible to generate qualified leads and transform them into paying customers .
In this video, we suggest 10 strategies to immediately increase your sales opportunities in 2024 . Ready? Let's Greece WhatsApp Number List begin! 1. Clean and manage your contact database We often come across companies that manage their databases via Excel, newsletter channels (e.g. MailChimp) or ERP software . In particular, the latter are profiled with respect to the company's active billing cycle but are not designed to record the commercial contacts that are generated. The first activity to carry out is, therefore, to build a contact database that is updated and compliant with privacy regulations, which can be shared with the marketing and sales teams and which contains all the useful information for creating and maintaining relationships with people .
2. Merge all digital channels Another fundamental step is to collect the transformation metrics of all channels (social, advertising, website, newsletter, calls...), in order to track the behavior of individual contacts and know their conversion rate. Uniting all the channels means having KPIs that measure the performance of all the activities that the company implements, both on the marketing and sales side. 3. Define the customer journey Once the metrics from all the channels have been collected, it is time to map the path that a customer takes until reaching the sale. This allows us to understand if the customer becomes such as a consequence of a personal relationship with the sales manager, a trade fair event or the development of targeted marketing activities (social media, website, cold calls...).
In this video, we suggest 10 strategies to immediately increase your sales opportunities in 2024 . Ready? Let's Greece WhatsApp Number List begin! 1. Clean and manage your contact database We often come across companies that manage their databases via Excel, newsletter channels (e.g. MailChimp) or ERP software . In particular, the latter are profiled with respect to the company's active billing cycle but are not designed to record the commercial contacts that are generated. The first activity to carry out is, therefore, to build a contact database that is updated and compliant with privacy regulations, which can be shared with the marketing and sales teams and which contains all the useful information for creating and maintaining relationships with people .
2. Merge all digital channels Another fundamental step is to collect the transformation metrics of all channels (social, advertising, website, newsletter, calls...), in order to track the behavior of individual contacts and know their conversion rate. Uniting all the channels means having KPIs that measure the performance of all the activities that the company implements, both on the marketing and sales side. 3. Define the customer journey Once the metrics from all the channels have been collected, it is time to map the path that a customer takes until reaching the sale. This allows us to understand if the customer becomes such as a consequence of a personal relationship with the sales manager, a trade fair event or the development of targeted marketing activities (social media, website, cold calls...).